here's a link to a fascinating NYT article on gyms:
http://www.nytimes.com/2011/01/27/fashion/27SKIN.html?_r=1&emc=eta1
there's a general trend toward smaller gyms and more a-la-carte offerings (like you'd find at dedicated yoga, pilates, or spin studios), which is consistent with my own interests. i used to belong to sports club LA, and recently quit the bay club. for me, crossfit, crissy field, my home rower, and the modest weight room at planet granite are a better formula, plus i can always drop in on neighborhood yoga classes, should i desire.
another thought-provoking part of the article was the discussion of community, and the renewed emphasis on group classes. if your gym is set-up for treadmill-ing while ipod-ing and tv-ing, you're losing customers.
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